Content marketing is the only marketing left. -Seth Godin.

Any business owner today knows that the task of finding new customers has changed over the last 10 years. Proven advertising and marketing tactics simply don’t work like they used to.

The list of problems with old marketing tactics are only getting worse;

• Most advertising rarely gets seen or acted upon enough to justify the enormous costs.
• Telemarketing is inefficient and a ‘numbers game’ that erodes brand value. -When was the last time you bought something from a phone call?
• Specialist magazines and Yellow Pages were once the cornerstone of small business advertising. Now they’ve shrunk in size and readership, or in some case vanished all together.

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Building A Funnel Targeting Gym Users & ‘Pre-workout’ Users

Objective: 

Increase sales of The High Caffeine Coffee Co’s high performance coffee. 

The aim is to Identify, reach out to, engage, and then lead to purchase the ideal customer for The High Caffeine Coffee Co’s new product called “Work Out Coffee”.

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Case Study:  A marketing proposal for a telco marketing manager.

A strategic process for attracting WARM sales leads.

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Inbound Marketing Strategy That Sells To Dentists

Objective:

Identify, engage and signup dentists to the new Dental Leads platform.  Develop a strategy that engages dentists with content, captures their information for marketing purposes and guides them towards listing on the site.  

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Inbound vs. Outbound Marketing… Which One Really Works Better

Ok, so odds are you know there are two types of marketing:

#1 – Inbound (social media, blogging, content, ads, SEO, etc.)
#2 – Outbound (cold email, LinkedIn messaging, Facebook outreach, etc.)

And odds are you know there’s lots of debate about which one is better. Some argue that Inbound wins hands down.   They make the whole “Positioning over Prospecting” argument. And it’s true… if THE ONLY THING you care about is positioning.

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